In another move that leaves you scratching your head, officials at Ford have decided that (relatively) low gas prices currently will keep you from considering the purchase of a diesel pick-up truck next year.
Apparently, since both Chevrolet and Dodge have put their entry level truck with a diesel option on hold, Ford decided to join the fray and "postpone" or eliminate all together their F-150 diesel.
Most analysts, and likely most prospective buyers of these vehicles believe that fuel prices will rise above current levels. One has to wonder just what the U.S. automakers are thinking. Clearly, since Ford seems to be sitting pretty in these financially challenging times, (they recently stated losses of only about $1 Billion dollars) they have no incentive to offer a vehicle that gets 20% better fuel mileage while also increasing torque and power.
Granted all three companies do and will likely continue to offer diesel vehicles for more expensive prices, this truly seemed like an opportunity for Ford especially, to wreak havoc on market share.
Perhaps foreign oil will stay at the current $2 per gallon rates, and there will be no real incentive to create a better product. We are, of course, talking about the U.S. Auto industry.
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